Welcome.

If you really knew me, you’d know that I hate naming things.

Newsletters, teams, companies, podcasts, dogs, babies… I’ve struggled every time.

Assigning a name feels like building a prison around something that hasn’t emerged yet.

It doesn’t know yet what it wants to become.

Who am I to put limits on it?

Who am I to decide, ahead of time, what it can and cannot become?


In 2024, I changed the name of this newsletter to Unfolding.

It seemed like a reasonable way for me to embrace the unknown. To sidestep the whole naming thing.

In a world where having answers and claiming certainty are rewarded, this is my corner of the universe where questions are allowed to linger, to guide, to shine light on darkness.

I’m glad you’re here. If anything resonates with you, I’d love to hear from you. Who knows, both of our lives may change if you do.

Warmly,
Leland

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